An awesome company's guide to Awesomeness

By Brent Dixon on March 08, 2007

26 Comments

Skinnycorp, the brains behind Threadless, has the best business model on the planet.

Last month, Brian Oberkirch wrote about their presentation at CommunityNext:

Here’s a metric I can get behind: this slide clearly tracks the growth of SkinnyCorp over the last 7 years as they moved the needle from sorta awesome to crazy awesome.

He also makes sure to address the ROI-monkeys who only think in decimals and dollar signs:

If you think they were just the feelgood entertaining crazy kids with the tats and the rock and roll, they were probably the only presenters whose businesses are self-funded and doing upwards of $20 million a year in revenue.

Today, ExperienceCurve linked to their CommunityNext presentation on How to Create Online Awesomeness:

Maybe I’m a hippy, but business needs more love. And Awesomeness.

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