By Kelly Dean on February 14, 2008
Planning for the 2008 Symposium is well under way. If you keep up with industry blogs you’ve undoubtedly heard about some of the awesome things in store for this year.
- Ron Shevlin will serve as the host for the event.
- An Idea Exchange Session, BarCamp style, is in the works.
- The speaker list is outstanding and so are their presentation topics.
You can register for the Symposium here.
Last year we used Twitter to keep those of you who couldn’t attend in the loop during the Symposium.
We’ve tossed around several ideas for this year including the following:
So, our question for you is how would you like to consume the Symposium if you can’t be here in person this year? Any ideas? Any pointers? Anything we shouldn’t do?
By Brent Dixon on February 03, 2008
Last year, marketing bloggers Drew McLellen and Gavin Heaton brought 100 marketing bloggers under one book called “The Age of Conversation.” They‚Äôre doing it again, and you can help. Today is the last day to sign up as an author of The Age of Conversation 2.0.
If you want to contribute or vote on the topic, click here and get in touch with Drew.
Now’s the specific call-out time. I’d love to see contributions from: Trey Reeme, William Azaroff, Shari Storm, Tim McAlpine, Terrell Meek, and Ron Shevlin.
Ron wrote in the first Age of Conversation, and just because I enjoyed it a lot, here’s a piece from his essay, “Behavioral Conversations” -
To succeed in the Age of Conversation, it’s not sufficient for marketers to engage customers in verbal conversations on social networking sites. Instead, they must develop a new marketing competency — a sense-and-respond competency — to sense consumer needs and intentions based on their behavior, and to respond with appropriate advice, guidance and offers. And in a broader sense, this capability is about understanding trends and directions about the customer community based on their collective actions and behaviors.
I’m excited to be contributing to the second book. You can order the first book here. All proceeds go to Variety – The Children’s Charity.
