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One of our clients, Belvoir Federal Credit Union, used a unique online marketing campaign to draw visitors to their website.

The credit union’s website essentially became a game board for a site-wide scavenger hunt. As players found each icon, the game console displayed their progress and encouraged them to continue hunting around the site. Each player’s progress was tracked and remembered by the system for the duration of the campaign, and once players found enough icons, they were entered into a sweepstakes for a prize giveaway. As participants found and collected the pie slices, product details and little-known fun facts about the services were revealed. Rather than use lifestyle photos of people, each slice featured icons relating to specific life events from having a baby or graduating to a new job or retiring.

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