We Heart The 2008 Symposium

By Kelly Dean on February 14, 2008

14 Comments

Planning for the 2008 Symposium is well under way. If you keep up with industry blogs you’ve undoubtedly heard about some of the awesome things in store for this year.

  • Ron Shevlin will serve as the host for the event.
  • An Idea Exchange Session, BarCamp style, is in the works.
  • The speaker list is outstanding and so are their presentation topics.

You can register for the Symposium here.

Last year we used Twitter to keep those of you who couldn’t attend in the loop during the Symposium.

We’ve tossed around several ideas for this year including the following:

So, our question for you is how would you like to consume the Symposium if you can’t be here in person this year? Any ideas? Any pointers? Anything we shouldn’t do?

Last day to co-author / pick a topic for Age of Conversation 2.0

By Brent Dixon on February 03, 2008

26 Comments

Last year, marketing bloggers Drew McLellen and Gavin Heaton brought 100 marketing bloggers under one book called “The Age of Conversation.” They‚Äôre doing it again, and you can help. Today is the last day to sign up as an author of The Age of Conversation 2.0.

If you want to contribute or vote on the topic, click here and get in touch with Drew.

Now’s the specific call-out time. I’d love to see contributions from: Trey Reeme, William Azaroff, Shari Storm, Tim McAlpine, Terrell Meek, and Ron Shevlin.

Ron wrote in the first Age of Conversation, and just because I enjoyed it a lot, here’s a piece from his essay, “Behavioral Conversations” -

To succeed in the Age of Conversation, it’s not sufficient for marketers to engage customers in verbal conversations on social networking sites. Instead, they must develop a new marketing competency — a sense-and-respond competency — to sense consumer needs and intentions based on their behavior, and to respond with appropriate advice, guidance and offers. And in a broader sense, this capability is about understanding trends and directions about the customer community based on their collective actions and behaviors.

I’m excited to be contributing to the second book. You can order the first book here. All proceeds go to Variety – The Children’s Charity.

Roles, changes, and constants

By Brent Dixon on January 16, 2008

20 Comments

One year ago, Trabian was five people in a Plano, TX apartment. A few months before that, Trabian was three people on TV trays in a spare bedroom. Today, there are seven of us – spread across four states and five cities. Some of us work out of a proper office, some of us are back in the bedroom.

Since Matt began writing about Trabian’s role evolution, things have already changed. A lot. We’ve bid farewell to one team member and welcomed another aboard. The roles originally envisioned for that series of posts have transitioned into something new.

Some days Matt is more developer than CEO, and some days the opposite is true. Some days, Doug sells websites…some days he gets them built. And while I’m a designer through and through, there are times when I’m managing projects and go weeks without opening Photoshop.

We wear a lot of hats at Trabian, and I imagine (I hope) to some degree we always will. Part of staying agile and passionate is shapeshifting our roles to accommodate changing needs and our vision for this company.

Even as our role definition is somewhat amorphous, our shifts all play within genres that reflect our passions – both inside and outside of our jobs:

Matt will always be a visionary. I don’t think Matt can go a day without asking the question “What if?” Whether it means he’s developing new products for Trabian, envisioning the state of the industry in ten years, or helping us see our own potential, Matt’s eyes stay miles down the road.

Kelly will always be a caretaker. I have often said that Kelly is Trabian’s momma, she makes sure everything is okay. When our clients need something done, they go to Kelly because she’s sweeter than the rest of us. When I do something stupid and need help, I go to Kelly because she’s good at fixing problems. When we visit Trabian HQ in Indianapolis, she always makes sure we are comfortable and well-fed.

Brandon will always be a builder. Brandon tinkers and, somehow, is an expert at almost everything. He built and installed a computer (specifically, an “engine control unit“) in his car to make it race harder. He built an electronic drum-set…just because. He brews his own beer. At Trabian, he takes all of our pretty little ideas and makes them actually do something.

Charlie will always be a craftsman. Chaz has to create. He comes from a family of artisans – cobblers, knitters, and carpenters among them. He makes toys, illustrates with quill and inkwell, and paints (with coffee!). He’s a filmmaker, a brilliant designer, and crafts designs into prototypes that Development builds on.

Doug will always enable. The number one question Doug has asked me since he began at Trabian is “What do you need to make that happen?” Doug solves our pain-points, brings in new business, and empowers us to accomplish our goals. Doug is one of the most giving people I’ve ever met. In and outside of Trabian, if you need something Doug is all over it.

Derrick is brand new, so I don’t know his “will always” yet. But I can tell you this – he’s an incredible developer (sometime Brandon calls him “The Sledgehammer”). He’s already helped us make vast improvements in tools like our Content Management System. And what’s more – him and his wife Leanne are just good people.

(Matt stepped in to write mine, because talking about myself in third person is weird.)
Brent will always focus on impact. Before every decision he asks: “How will this affect the people it touches?” This could mean designing for user experience, developing educational sessions, or refining the production process for smoother sailing. He holds the rest of us accountable for the way we represent Trabian and the values we profess.

. . .

So whether we call ourselves Directors, Custodians, or Chief Whatevers…throughout the changes and reshuffling that comes with being a small company, our foundations will remain constant.

A Trabian Family Christmas Card

By Charlie Trotter on December 19, 2007

17 Comments


Credits

We Wish You A Merry Christmas – The Bracket Choir (special guest star Emily Newton, the for-real opera singer)

Little Drummer Boy – Rachel Ferguson

Winter Wonderland – Myself

Selco Community CU unveils GWU

By Doug Williams on December 09, 2007

12 Comments

Selco Community Credit Union, in Eugene, Oregon, launched the second GiveWith.Us site developed by Trabian.

Although it‚Äôs technically the second launch, Selco has actually been playing with us in the GiveWith.Us sand box for over a year now. Selco was a part of the Filene i3 team that worked with us to develop My Community Connection, the precursor to GiveWith.Us – the veritable IIe to the Macintosh.

Selco has been using MCC with success for a year and will also be working with us as we develop the front-page widget to compliment and cross-promote the site. So, to say Selco is launching GiveWith.Us is a bit of a misnomer. They’ve helped us upgrade the Firebird to KITT.

All that, and they are lucky enough to call the best college town ever home (sorry, it’s my list, and Madison, Boulder, Athens, Austin, Bloomington and the rest are all vying for second place).

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