Welcome to our site: "Where's the 'Wow Factor?'"

""Where's the 'Wow Factor?'"" by zwy

Mon, 22 Feb 2010 19:40:59 -0600

2.
Good post! Thanks for your information! MBT Shoes are physiological footwear.MBT sale Here You can enjoy MBT Sale on any item with Free Shipping, MBT UK No Tax, US/UK Delivery.MBT Fitness Shoes MBT have a positive effect on the entire body. MBT Lami shoes They have been highlighted for the principle of natural instability. MBT M.Walk shoes So (Discount) MBT Sport Shoes improves posture and gait, activates the whole body, MBT and reduces stress on joint and back.

GHD is an international design consulting company. GHD Currently has more than 6,000 employees, distribution in Australia,GHD IV MK4 Kiss New Zealand, Asia, Middle East, GHD IV MK4 Gold America and Britain’s agency in the network. GHD IV MK4 Pink More than $3.9 billion annual turnover for engineering and construction,GHD IV MK4 Pink the global top 30. Companies established in 1928

When you shop for used Tiffany Necklace, Tiffany uk make sure that it is a real Tiffany and not a fake. Some small shops,Tiffany Sets flea markets and online retailers will try to sell you a copy of a Tiffanys design. Tiffany Rings Research the jewelry and examine pieces carefully to make sure that you are buying a quality ring. Only purchase jewelry from reputable jewelers and antique dealers.

""Where's the 'Wow Factor?'"" by ugg boots sale

Fri, 19 Feb 2010 23:49:24 -0600

Thank you for your sharing. Looking For discount jordan shoes? The store online sells the gucci shoes. Welcome to visit and buy gucci handbags.

""Where's the 'Wow Factor?'"" by ugg boots london

Sat, 06 Feb 2010 03:14:41 -0600

ugg boots london|ugg london

""Where's the 'Wow Factor?'"" by adidas shoes

Tue, 02 Feb 2010 21:40:50 -0600

Adidas Shoes Online Shop-Hot Selling Adidas Shoes & Cheap Adidas Shoes We hot sell the latest adidas shoes|cheap adidas shoes.The products are first-class quality,welcome you to purchase. All kinds of adidas shoes sale|ghd|ghd hair straighteners ghd hair straighteners adidas zx 500 | adidas superstar|

""Where's the 'Wow Factor?'"" by Bvlgari watches

Tue, 26 Jan 2010 02:11:35 -0600

cheap replica watches
Rolex Masterpiece watch for sale
Rolex Submariner replica
replica Rolex GMT
ebel watch for sale
fashion handbag

""Where's the 'Wow Factor?'"" by ugg boots sale

Wed, 06 Jan 2010 02:11:14 -0600

Are you want to buy uggs?There are many good ugg boots : ugg boots sale; uggs; ugg boots; ugg boots sale; ugg boots sale; Bailey Button Ugg Boots; classic tall ugg boots; bailey button uggs ; classic short ugg boots; ugg boots bailey button; bailey ugg boots;

""Where's the 'Wow Factor?'"" by ed hardy

Mon, 04 Jan 2010 23:32:29 -0600

Good information!

""Where's the 'Wow Factor?'"" by ugg boots

Sun, 27 Dec 2009 19:45:09 -0600

ugg boots sale~~Warm ugg boots for all the family remain at the heart of our collection,find your favorite UGGs from stunning designs~~ugg boots uk. ugg bailey button ugg bailey button UGG Nightfall Boots sale UGG Nightfall Boots sale

""Where's the 'Wow Factor?'"" by M.B.T

Wed, 23 Dec 2009 00:26:25 -0600

MBT MBT MBT Shoes MBT Shoes MBT sale MBT sale MBT Sport Shoes MBT Sport Shoes MBT Fitness Shoes MBT Fitness Shoes MBT M Walk shoes MBT M Walk shoes MBT Lami shoes MBT Lami shoesMBT Chapa shoes MBT Chapa shoes

""Where's the 'Wow Factor?'"" by cheap Alexander McQueen

Wed, 09 Dec 2009 19:11:43 -0600

replica Franck Muller
replica watch
Tag Heuer watches
Piaget replica
Bvlgari replica
Lady Watch watches
Air Jordan Fusion
chopard replica

""Where's the 'Wow Factor?'"" by Brad

Mon, 13 Aug 2007 20:33:45 -0500

Young people have seen more that an older user, so trying to “wow” them is probably a waste of resources. Your right to focus on usability and great user experience.

""Where's the 'Wow Factor?'"" by Ron Shevlin

Tue, 07 Aug 2007 12:54:20 -0500

Cammie—For what my opinion is worth, I think your site is great. Nice layout, tasteful rotating graphics, and a great job of calling attention to what’s new, special deals, and tools. [I’ve got a few nits I’d share w/ you privately].

Brent—Mock me all you want.

""Where's the 'Wow Factor?'"" by Brent

Mon, 06 Aug 2007 16:25:04 -0500

Jeff – Have you found any FI sites that are absurdly, shockingly easy to use?

Ron – Did you really coin that phrase? If so, you’re fancy.

Cammie – I like your phrase “talk at me.” That’s a good call.

""Where's the 'Wow Factor?'"" by Jeff Stephens

Fri, 03 Aug 2007 14:53:11 -0500

To borrow from Seth Godin, I think one of the keys to this is taking the idea of making a website “accessible and easy to use” to the edge. As Godin calls it, this is “Edgecraft.” In other words, don’t make it “a little” easier to use, make it absurdly, shockingly easier to use. That would be taking “easy to use” to the edge. Obviously the traditional google homepage is an amazing example of that.

""Where's the 'Wow Factor?'"" by Roger Conant

Tue, 31 Jul 2007 09:11:16 -0500

Thanks Ron…now I do remember reading all of those pieces you developed when you were with Forrester. I had to google like a bandit because the company I was with did not belong to Forrester. I’m really looking forward to the FORUM Trabian conference in OCT and a chance to visit with you.

""Where's the 'Wow Factor?'"" by Ron Shevlin

Mon, 30 Jul 2007 16:25:22 -0500

Roger: CUs are already doing a great job on the advocacy front (assuming that when you refer to Urban, you mean the view of advocacy that holds that the FI is perceived as being an advocate for the customer, and not the twisted Net Promoter view of the word).

As for other FIs (ie, large banks) two obstacles exist: 1) they don’t know what they have to DO (or change) to be seen as an advocate, and 2) since they can’t calculate the payback on those changes if they did know what to change, they won’t make the change.

That’s for the short-term (3-5 years), at least. After that, I hold out hope for broad changes.

p.s. Urban got the customer advocacy term from me. I still have the email from him asking my permission to use the term. That being said, he was the one to write the book….

""Where's the 'Wow Factor?'"" by Cammie Morrow

Mon, 30 Jul 2007 15:49:06 -0500

I completely agree-If you try and keep up with all the gadgets and gizmos to attract attention to your site, or fit into a fad- no matter what age group you fall in(mine is Gen X by the way) your website will become dated fairly quickly. I just want something simple that I can navigate and that doesn’t talk at me but to me-

I hope I accomplished that with our site, the jury is still out-but I can say this-anything is better then the horrific site we had.

Although my new site isn’t completely where I’d like it to be as of yet-I think it has a good beat and you can dance to it.

""Where's the 'Wow Factor?'"" by Roger Conant

Mon, 30 Jul 2007 13:48:11 -0500

Ron…I’m even more(older)of a boomer that you and I’m definitely a cranky. I believe that last weeks “DUDE” thread is a commentary on the fact that Gen Y is “in the process” of being examined. But let me ask both of you (and especially Ron) do you believe that we can pretty well give up on the FIs reaching any part of Glen Urban’s ADVOCACY state anytime soon?

""Where's the 'Wow Factor?'"" by Ron Shevlin

Sun, 29 Jul 2007 08:06:02 -0500

Outside the world of financial services, I really can’t answer that. Within FS, however, I’m not sure that many large banks (or any brokerages) have even figured out that Gen Y exists. They market student checking accounts and credit cards to them … and then figure they can forget about them for about 15 years.

A couple of years ago, I wrote a piece about why banks shouldn’t be ignoring Gen Yers. (briefly, 2 main reasons: 1) they’re a helluva lot more involved w/ managing their finances than boomers were at that age, and 2) an opportunity to build a relationship that lasts a lifetime, which is a lost cause w/ boomers.) The response I got can be characterized by one sr. exec at a large bank who wrote me, poo-pooing the report, saying “why we would market to them? they’ve got no money to give us, and they’re just going to leave us in a year or two.”

Bottom-line: I don’t know that FS marketers think Gen Y is novelty driven, I think they think Gen Yers are second class customers.

""Where's the 'Wow Factor?'"" by brent

Sat, 28 Jul 2007 18:10:03 -0500

Also (pointing the finger back at you), do you feel like ~~Boomer~~ most marketers have an exaggerated perception of how novelty-driven Gen Y is?

I feel like…”Heck yes.”

""Where's the 'Wow Factor?'"" by brent

Sat, 28 Jul 2007 17:59:54 -0500

Ron – You’re totally right, let’s file “stop pummeling us with fluff” under general usability…not “Gen Y Usability.” The two year old hasn’t left any of us.

If companies stop getting ahead of themselves by pushing novelty over the success of the basic experience, that’s when “holy crap…it worked?” happens.

That is a far more novel experience than most people give it credit for.

(For example, lately I’ve been celebrating when my phone doesn’t give me the blue screen of death when I try and send a text message.)

""Where's the 'Wow Factor?'"" by Ron Shevlin

Sat, 28 Jul 2007 16:36:13 -0500

“We want what we want, and we want it now.”

My kids are like that. Or I should say, were. When they were TWO.

More seriously (or, rather, less insultingly), do you really think that just because I’m twice as old as you that I’m more patient or more accepting of “fluff” (that’s not what I call it, but I’ve been chastised on this site before for using words that the FCC doesn’t let people say on TV)?

There’s a huge segment of the Boomer generation I call the Crankys. We’re impatient (like you claim to be) and FED UP with dealing with incompetent firms whether they be banks, telcos, or what have you.

That’s also why I believe WOW is overrated. Forget wow. Just get it right the first time—with no hassle.

"Where's the 'Wow Factor?'"

brent@trabian.com (Brent Dixon) — Fri, 27 Jul 2007 11:22:00 -0500

This question recently came up in a conversation about a credit union website. So my simple question, in reply, is this:

What if instead of looking for zany animations, a website that plays rock music, or any other of the latest hippest coolest fads…what if the “wow factor” was that your credit union’s site was accessible and easy to use?

If you’re designing a site, or managing the process, ask yourself why your users are coming to your site. Make that experience as close to perfection as possible. Businesses who pay a mind to solid user-experience – scannable content, attractive design that looks consistent across browsers, simple navigation, copywriting that sounds like a human – these are the Wow Factor.

And here’s another question that tends to come up in tandem with the former: “What do young people want in a web site?” As a young person, I can say this: We are impatient. We want what we want, and we want it now. We do not want to have to wade through all the fluff that you think is “neat” to get to the bottomline.

I hereby rename the traditional “Wow Factor” the “Neat Factor.” Because that’s what happens, users will say “oh that’s neat,” and then go back to wanting your site to just work right, please.